It's no secret that once the Summer holidays are over and the mad urgency for the compulsory summer pedicure and body de-fuzzing has ended, the months of October and November often see's client numbers within salons plummet!
We know all too well how stressful the feeling of blank columns and a silent phone can be, however at Omni (ever the optimist's) we are here to share our top tips of making the most of those tumbleweed moments.
Have an Autumn Spruce Up
Your Salon is the face of your business, it's the first thing clients will see when they arrive and it can be the difference between why they choose to come to you instead of your competitor down the road.
This being said, it's super important to make sure your salon is looking tip top at all times! Use your quiet time to give the salon a deep clean...Get in all of those nooks and crannies that may have been skipped during the Summer madness. Clean all those skirting boards, behind the radiators, give your tanning room a much needed wipe down, polish the mirrors...you get the idea!
Why not even have a move around - never been convinced about the position of that display stand? This is your chance to move it and freshen things up, even add a lick of paint where necessary.
Clean up your database
We spend a fortune on fancy salon databases that do everything under the sun (except making the tea!!) why not use them to their full potential.
Use the report features to determine who hasn't visited the salon recently and who has fallen out of their usual treatment routine. Look at the treatments that these clients have previously enjoyed and offer incentives and promotions on these to get them back in. You can also use the data to recommend something new to your regular clients that compliment their existing treatments.
Research
It's easy to get carried away in the daily grind and often we can become stagnant if not on top of our ever evolving industry. Spend time to research what's going on, what's new and what your competitors offering.
* Key points to research *
What's new in the industry?
What's new in the industry?
Latest Beauty trends
Research your competition and what they are offering
Research your competition and what they are offering
What will set you apart from your competition?
Development
Still wishing your French manicure smile lines were neater? Want to learn about the latest facial cleanser in your skincare range? Is there a treatment you've wanted to introduce for an age but never had the time?
T H I S I S Y O U R C H A N C E
Spend some time with your team to troubleshoot any skills in need of practice, attend further training in the latest 'must have' beauty trends or attend business building workshops and seminars.
Social Media
Use the power of social media to your advantage. Run incentives on your pages to promote your treatments and share anything new to the salon.
Be sure to document your autumn spruce up with pictures as people love to see change, if they see it on Facebook they'll want to check it out in person!
If a client is leaving with a lovely fresh manicure, make sure you take a photo to show off your skills!
We hope this has given you a bounce in your step and given you a much needed boost and ideas to beat the lull!
Now go and grab your mop and bucket and sweep that tumbleweed away!
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